Private Equity Investor & Wellness Industry Specialist
| Bridging Middle Eastern Capital with Global Opportunities
| Multilingual Strategist (English, Spanish, Arabic)

ABOUT

Dynamic and results-oriented investor with a passion for uncovering high-potential opportunities in the wellness and hospitality sectors. Born in Abu Dhabi to Colombian parents, I blend my multicultural heritage with a global perspective to drive sustainable growth and ethical investments. With over 15 years of experience in private equity, I specialize in due diligence, financial investigations, and strategic partnerships, particularly in emerging markets such wellness massage spas and luxury health retreats.

My journey began in the vibrant business landscape of the UAE, where I honed my skills in high-stakes investments while honoring my Colombian roots through community initiatives. Fluent in English, Spanish, and Arabic, I navigate international deals with cultural sensitivity and precision. Educated at top institutions, I hold advanced degrees in Finance and International Business, equipping me to investigate and optimize revenue streams in niche industries.

Currently, I’m focused on exploring investment prospects in the wellness massage spa sector, conducting thorough financial analyses to ensure transparency, compliance, and profitability. Whether it’s mitigating risks in cash flows or scaling innovative spa concepts, I thrive on turning insights into impactful ventures.

Let’s connect if you’re in wellness, finance, or cross-cultural business – excited to collaborate on the next big opportunity!

Key Strengths: Financial Forensics | Risk Assessment | Multilingual Negotiation | Sustainable Investing

EXPERIENCE

Managing Director


Cruz Investments & Co — Abu Dhabi, United Arab Emirates

January 2018 – Present (7 years 8 months)

  • Led investments exceeding $500M in wellness and hospitality ventures across the Middle East and Latin America.
  • Conducted in-depth financial investigations into spa operations, identifying inefficiencies in revenue management and implementing strategies that increased profitability by 35%.
  • Built strategic alliances with Colombian wellness brands, facilitating market entry into the UAE and generating multimillion-dollar returns.
  • Oversaw due diligence for high-profile acquisitions, focusing on money trails in luxury massage spas to ensure regulatory compliance and ethical standards.

Aviation Operations Consultant

Emirates Sky Investments — Dubai, United Arab Emirates

June 2014 – December 2017 (3 years 7 months)

  • Advised on strategic investments in aviation infrastructure, including partnerships with leading airlines to optimize fleet expansion and route profitability.
  • Conducted financial feasibility studies for airport development projects in the GCC region, contributing to a $200M investment portfolio.
  • Leveraged multilingual skills to negotiate contracts with international aviation stakeholders, enhancing regional connectivity and revenue streams.
  • Played a key role in integrating sustainable aviation practices, aligning with global environmental standards.

Senior Investment Analyst

Emirates Global Investments — Dubai, United Arab Emirates

June 2012 – May 2014 (2 years)

  • Specialized in emerging sectors, including wellness tourism, analyzing market trends and investment risks in spa facilities.
  • Performed forensic audits on international portfolios, uncovering opportunities in Colombian-rooted health enterprises and optimizing capital allocation.
  • Collaborated with multilingual teams to negotiate deals in Arabic-speaking regions, expanding the firm’s footprint in wellness investments.

Financial Consultant

Bogotá Wellness Group (Freelance) — Bogotá, Colombia

September 2008 – May 2012 (3 years 9 months)

  • Advised on financial structuring for massage and spa startups, investigating funding sources and ensuring anti-money laundering compliance.
  • Leveraged bilingual skills (Spanish-English) to bridge partnerships between Colombian entrepreneurs and Middle Eastern investors.
  • Developed investment models that supported sustainable growth in the wellness industry, drawing from my dual heritage.

EDUCATION

Master of Business Administration (MBA), Finance

INSEAD — Fontainebleau, France & Singapore

Graduated: 2010

• Focused on global finance, private equity, and ethical investing.
• Thesis: “Financial Integrity in Emerging Wellness Markets: A Case Study on Spa Investments in the GCC and Latin America.”



Bachelor of Science in International Business

American University of Sharjah — Sharjah, United Arab Emirates

Graduated: 2007

• Emphasis on multilingual communication and cross-cultural management.
• Honors: Dean’s List; Studied abroad in Bogotá, Colombia, for cultural immersion.

LICENSES & CERTIFICATIONS

Certified Financial Analyst (CFA) – CFA Institute (Issued: 2011)

Wellness Industry Investment Advisor – International Spa Association (Issued: 2019)

Anti-Money Laundering Specialist (CAMS) – ACAMS (Issued: 2015, Renewed: 2023)

SKILLS

Private Equity

Financial Investigation & Due Diligence

Wellness & Spa Industry Expertise

Multilingual Negotiation (English, Spanish, Arabic)

Risk Management

Sustainable Investing

Market Analysis

Cross-Cultural Leadership

Forensic Accounting

Strategic Partnerships

Aviation Investment & Operations

LANGUAGES

English (Native)

Spanish (Native)

Arabic (Fluent)

INTERESTS

Wellness Tourism

Colombian Culture & Heritage

UAE Business Networks

Global Finance Forums

Philanthropy in Education

Created by potrace 1.15, written by Peter Selinger 2001-2017

Aviation Innovation

Abu Dhabi, United Arab Emirates
SOCIAL LINKS