Private Equity Investor & Wellness Industry Specialist
| Bridging Middle Eastern Capital with Global Opportunities
| Multilingual Strategist (English, Spanish, Arabic)
ABOUT
Dynamic and results-oriented investor with a passion for uncovering high-potential opportunities in the wellness and hospitality sectors. Born in Abu Dhabi to Colombian parents, I blend my multicultural heritage with a global perspective to drive sustainable growth and ethical investments. With over 15 years of experience in private equity, I specialize in due diligence, financial investigations, and strategic partnerships, particularly in emerging markets such wellness massage spas and luxury health retreats.
My journey began in the vibrant business landscape of the UAE, where I honed my skills in high-stakes investments while honoring my Colombian roots through community initiatives. Fluent in English, Spanish, and Arabic, I navigate international deals with cultural sensitivity and precision. Educated at top institutions, I hold advanced degrees in Finance and International Business, equipping me to investigate and optimize revenue streams in niche industries.
Currently, I’m focused on exploring investment prospects in the wellness massage spa sector, conducting thorough financial analyses to ensure transparency, compliance, and profitability. Whether it’s mitigating risks in cash flows or scaling innovative spa concepts, I thrive on turning insights into impactful ventures.
Let’s connect if you’re in wellness, finance, or cross-cultural business – excited to collaborate on the next big opportunity!
Key Strengths: Financial Forensics | Risk Assessment | Multilingual Negotiation | Sustainable Investing
EXPERIENCE
Managing Director
Cruz Investments & Co — Abu Dhabi, United Arab Emirates
January 2018 – Present (7 years 8 months)
- Led investments exceeding $500M in wellness and hospitality ventures across the Middle East and Latin America.
- Conducted in-depth financial investigations into spa operations, identifying inefficiencies in revenue management and implementing strategies that increased profitability by 35%.
- Built strategic alliances with Colombian wellness brands, facilitating market entry into the UAE and generating multimillion-dollar returns.
- Oversaw due diligence for high-profile acquisitions, focusing on money trails in luxury massage spas to ensure regulatory compliance and ethical standards.
Aviation Operations Consultant
Emirates Sky Investments — Dubai, United Arab Emirates
June 2014 – December 2017 (3 years 7 months)
- Advised on strategic investments in aviation infrastructure, including partnerships with leading airlines to optimize fleet expansion and route profitability.
- Conducted financial feasibility studies for airport development projects in the GCC region, contributing to a $200M investment portfolio.
- Leveraged multilingual skills to negotiate contracts with international aviation stakeholders, enhancing regional connectivity and revenue streams.
- Played a key role in integrating sustainable aviation practices, aligning with global environmental standards.
Senior Investment Analyst
Emirates Global Investments — Dubai, United Arab Emirates
June 2012 – May 2014 (2 years)
- Specialized in emerging sectors, including wellness tourism, analyzing market trends and investment risks in spa facilities.
- Performed forensic audits on international portfolios, uncovering opportunities in Colombian-rooted health enterprises and optimizing capital allocation.
- Collaborated with multilingual teams to negotiate deals in Arabic-speaking regions, expanding the firm’s footprint in wellness investments.
Financial Consultant
Bogotá Wellness Group (Freelance) — Bogotá, Colombia
September 2008 – May 2012 (3 years 9 months)
- Advised on financial structuring for massage and spa startups, investigating funding sources and ensuring anti-money laundering compliance.
- Leveraged bilingual skills (Spanish-English) to bridge partnerships between Colombian entrepreneurs and Middle Eastern investors.
- Developed investment models that supported sustainable growth in the wellness industry, drawing from my dual heritage.
EDUCATION
Master of Business Administration (MBA), Finance
INSEAD — Fontainebleau, France & Singapore
Graduated: 2010
• Focused on global finance, private equity, and ethical investing.
• Thesis: “Financial Integrity in Emerging Wellness Markets: A Case Study on Spa Investments in the GCC and Latin America.”
Bachelor of Science in International Business
American University of Sharjah — Sharjah, United Arab Emirates
Graduated: 2007
• Emphasis on multilingual communication and cross-cultural management.
• Honors: Dean’s List; Studied abroad in Bogotá, Colombia, for cultural immersion.
LICENSES & CERTIFICATIONS
Certified Financial Analyst (CFA) – CFA Institute (Issued: 2011)
Wellness Industry Investment Advisor – International Spa Association (Issued: 2019)
Anti-Money Laundering Specialist (CAMS) – ACAMS (Issued: 2015, Renewed: 2023)
SKILLS
Private Equity
Financial Investigation & Due Diligence
Wellness & Spa Industry Expertise
Multilingual Negotiation (English, Spanish, Arabic)
Risk Management
Sustainable Investing
Market Analysis
Cross-Cultural Leadership
Forensic Accounting
Strategic Partnerships
Aviation Investment & Operations
LANGUAGES
English (Native)
Spanish (Native)
Arabic (Fluent)
INTERESTS
Wellness Tourism
Colombian Culture & Heritage
UAE Business Networks
Global Finance Forums
Philanthropy in Education
Aviation Innovation